What does it take to be successful in sales? Certainly effort, hard work and dedication is important. An excellent understanding of the sales process is also essential. But its more than that. The most successful people I know have a slightly different outlook than their coworkers and associates.
I recently worked with a group of people who, collectively, had an extensive amount of sales experience. And, for the most part, they all boasted a pretty successful career. Even though they expressed some frustration that they didnt close as many sales as they would like to, or that prospects didnt always return their calls, they didnt bitch, moan, whine or complain about it. In fact, I didnt hear a single complaint during the entire session. After more than a decade of conducting sales training workshops and programs, I can say that this mentality is rare.
It was evident that this group of people possessed a winners attitude. And I believe that this attitude contributed to their success. So, just what is a winners attitude?
A winners attitude is the ability to focus on your long-term goals even though your short-term results are not on track. This is more difficult than it seems. Too many people take their eyes off their long-term goal when they experience a slow month or two and end up focusing on their lack of results. As a result, they get sidetracked and their sales continue to suffer. In the words of Earl Nightingale, You become what you think about.